
Newspaper publishers argue that the problem lies on the demand rather than the supply side. They believe that the public is losing interest in serious political, economic or social analysis and journalism. Circulation is all that counts, and they cannot make people read (and pay for) content that does not interest them. Some commentators argue that the blogosphere and other new-media sources are compensating for the decline in serious journalism in the traditional press. Others are skeptical about such claims.
Meanwhile an information divide is emerging in many western societies. A small elite is aware of how information and opinion is controlled and manipulated. Its members use the few remaining sources of quality journalism and information to further cement their power. They are well enough educated and experienced to cut through the infotainment flood. The great mass of the population seems happy to surrender any potential role in the intellectual and political structuring of the society in which they live. The entertainment of superficial and short-lived "scandals" - usually about "them up there" - suffices to satisfy the desire to feel "informed". The attention span is short and the next breaking celebrity divorce or restaurant review is only a flick of a page away.