The world today faces many challenges, just as every other generation before ours has. And one of the biggest challenges we face is how we talk and write about the challenges facing us.
We are surrounded by communication. But the quality of the communication we practise today has sunk to such a low level that poor communication itself has become one of the biggest challenges we face.
Our public discourse has become burdened with meaningless motherhood statements, hollow rhetoric and evasive generalisations. In our attempts to avoid accountability and responsibility we hide behind untestable platitudes and trendy jargon marinated in evasive drivle. This kind of communication has become so prevalent in the public sphere that we have created a parallel universe, happily divorced from life's harsh realities.
These realities call for a radically different language. We need clean, direct and honest language if we are going to have any hope of dealing with the very real challenges we face. Let's drop the double-speak. Let's find the courage to make genuine committments when we enter the public debate. The alternative is a trip to Hell in the proverbial hand basket of sickly platitudes and motherhood statements!